By Robert Watson, 28th September 2015 Knowing exactly who your customers are, the size of their fleets...
After exceeding quarterly fleet sales targets, there is an air of optimism in the vehicle dealership industry...
Marketing datafication is about the increasing influence that data collected about individuals now has on all marketing...
Marketing Datafication No. 6 looks at the future of data-driven marketing. We will learn about the importance...
In summary, to understand your social data, you first need to understand and devise a social CRM...
Marketing Datafication No. 5 will look at social data and how marketers are making the most of...
Customer acquisition and retention, especially in the direct-to-consumer (or B2C) sector, is hard work. Moreover, it requires...
Marketing Datafication No.4 examines the power of purchasing data. In this article, we will look at how...
By Robin Cronan, 28th July 2014 So, you are thinking about buying a data list to support...